Internet Marketing is really not all that different from any other marketing effort. You have a product or service to sell in a marketplace with competition which requires you to extol the virtues of your product or service while highlighting the shortcomings of your competitor’s product or service in an effort to win over as many of the buying consumers as you can reach with your message so that they will choose to purchase your product or service over any other similar product or service and thereby making you a fat-cat profiteer and your competitor a pauper.!

LOL, Ok.  So, have I managed to get you totally turned upside down.  Hey, don’t spend too much time on that last paragraph. That is actually just an attention getter, a hook, of sorts, designed to “sell you” on the marketing concept.  Well, at least that is what I was told when I took a very exclusive marketing course with one of those gurus a few years ago.

Here, let me expand on this a little in this video.  This will give you an overview of what marketing is.  As you listen , watch the clips running on the film.

Ask yourself, as they run by,  how is this advertiser CONVINCING me I need the product.

What market segment are they targeting.

 
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